1. What does FWD actually do?

We build and run the commercial engine challenger brands need to scale — pricing, forecasting, sales strategy, buyer outreach, tenders, and ongoing commercial leadership.

2. What’s the difference between Systems & Tools and a Partnership?

• Systems & Tools = defined builds (pricing, modelling, forecasting, category insight, decks).

• Partnership = ongoing senior commercial support (strategy + execution + buyer management).

3. How do the Lite, Core, and Plus tiers work?

You don’t pick services — you pick intensity. Every tier includes full access to the FWD commercial toolkit. What changes is how embedded we are each week.

4. Who is FWD best suited for?

Challenger food & drink brands serious about scaling — pre-launch to national rollout — who want senior commercial firepower without building a full team.

5. Do you replace the need for a commercial hire?

In most cases, yes. You get the commercial discipline of a senior hire, plus forecasting, pricing, buyer access, and sales execution — at a fraction of the cost and commitment. Otherwise we can also work alongside your existing team to support and guide them.

6. Can you help with sampling and sales outreach?

Yes. Partnership clients get access to our sampling support, sales outreach, and our 10,000+ buyer network across retail, wholesale, Amazon, and OOH.

7. How quickly can we expect to see results?

This varies from client to client, but typically.

• Pricing/model work = 1–4 weeks.

• Decks = 1–4 weeks.

• Forecasts = 4–8 weeks.

• Partnership momentum typically starts within the first 4–8 weeks.

Foundations build fast; traction compounds.

8. Can we start with a single project and move into a Partnership later?

Absolutely — most clients do. Build your commercial engine first, then plug us in to run it with you.

9. Do you help with fundraising?

Yes — modelling, valuation, investor deck, commercial story, data room, and meeting support.

10. Do you guarantee listings?

No — and nobody credible can. But we dramatically increase your odds with data, commercial logic, warm access, and a buyer-ready narrative.

11. What’s your minimum commitment?

• Systems & Tools = no minimum.

• Sales Agency = 1-month rolling.

• Fractional Partnerships = 3 months.

12. What do you need from us to begin?

Your current numbers (if any), product info, and a 60-minute kickoff call. We take it from there.