Partnerships that feel like a co-founder

FWD Fractional Services

FWD in full flight — everything we do, embedded inside your business.

Some brands need more than advice — they need a partner. 

Our fractional services plug FWD directly into your business, providing ongoing senior support across sales, pricing, forecasting, and strategy. From representation to embedded leadership, we become your commercial engine — driving growth, managing buyers, and keeping your business commercially sharp.

Whether through our Sales Agency programme or Fractional Partnership, you get senior execution without the full-time overhead.

No recruitment cost. No onboarding lag. Just commercial firepower that moves your business forward, fast.

Our Fractional Services

Fractional Senior Leadership

FWD in full flight — everything we do, embedded inside your business.

For brands who need more than advice, the Fractional Partnership brings all three pillars — Build, Drive, and Optimise — under one ongoing, flexible agreement. We plug directly into your business as your outsourced Co-Founder, running sales, pricing, forecasting, and buyer engagement with the same ownership and discipline as an in-house senior hire — without the multiple overheads or commitment.

This is not consultancy, this is embedded commercial support.

Deliverables

  • Sales strategy and account management

  • Pricing architecture and P&L modelling

  • Forecasting and production planning

  • Buyer engagement and JBP negotiations

  • Fundraise preparation and investor support

  • Sales team management and KPI reporting

  • Monthly commercial dashboard and performance review

Partnership Packages

You don’t choose services, you choose how embedded you want us.

  • Lite: Strategic partnership with light operational input.

  • Core: Strategy + execution with weekly performance rhythm.

  • Plus: Deep commercial integration; full commercial leadership.

Every tier includes all FWD capabilities; the difference is how much time, ownership, and execution we commit to your business each week.

Sales Agency

Targeted outreach that accelerates listings.

Join a select group of challenger brands we actively champion across our 10,000+ buyer, distributor, and key-account network. We handle targeted outreach, introductions, follow-ups, and pipeline management — giving your brand warm access, not cold outreach.

Deliverables

  • Target list build and outreach plan

  • Buyer introductions and meeting coordination

  • Listing tracker and pipeline reporting

  • Monthly sales and strategy meeting

Amazon Account Managment

Your Amazon growth engine — optimised, managed, and scaled.

For brands who want Amazon to become a real revenue driver — not a time sink. We work with specialist partners to run your Amazon channel end-to-end.

We manage every lever that impacts ranking, conversion, and profitability through our trusted e-commerce partners. From SEO and content to ads and stock management, we handle the detail so you can stay focused on the business.

Deliverables

  • Amazon strategy setup and positioning

  • Product listing optimisation (SEO, content, imagery)

  • Sponsored ad management and performance reporting

  • Stock, pricing, and fulfilment management

  • Monthly performance review and growth recommendations

Not sure if you need?
We’ll map the trade-off between “one-off builds” and “ongoing leadership” for where you are right now.

Contact us

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